This is our slogan and our truth. As I Am® products were born out of a well-thought out, deliberate and caring process. Dr. Ali N. Syed, a master hair care chemist and entrepreneur, began to hear it more and more as he traveled the world. Women of color, with naturally coily and curly hair textures, asked him, "What products do you have for my hair?"; "What, from your product lines, should I use…could I use… to style and care for it?"
Dr. Syed had plenty of products that he could have recommended. You see, he has developed a large number of highly successful hair care products for many well-known brands. Yet, Dr. Syed was a bit hesitant to recommend any of his existing products. Why? Because his instincts led him to realize that what was being asked of him was much more than an ordinary recommendation.