VIA Semi-Permanent Hair Color Via Natural Hair Color is loaded with hair nutrients, and buit-in C&H UV proteins for your color and portection against sunlight and environmental pollutant for your hair-color lasts longer and hair is stronger. Your hair is in better condition after using Via Natural Hair Color which is so gentle, it can be used immediately after a relaxer. The professional conditioning formula rejuvenates as it colors, leaving the hair silky with shiny, vibrant and long lasting color.
Your Hair... Your Color Via Natural Semi-Permanent Hair Color